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Marketing Plan (Template)

Some ideas as a starters

  1. Find your target market and focus customer groups
  2. Less is more - You don't need too many features and functionalitys, but focus on customer's primal needs and use cases
  3. Be small, but agile and use personal point of view
  4. Give something free - Get users inside your solution and part of development
  5. Provide easy way for a test run of product?
  6. Do marketing by training – By sharing your valuable information you can gain more interest among possible clients
  7. Use blogs and share your story among client
  8. Collect client contacts as emails, but remember to take care of GDPR. Ask permission for sending marketing info in future
  9. Do videos and preliminary demo reviews to gain knowledge what is available already and what is the future of product (Release Plan)

Methods for Marketing

There are many marketing methods that can be effective for a startup software company, depending on the company's target audience, budget, and marketing objectives. Some effective marketing methods for a startup software company include:

  • Content marketing: This involves creating and sharing valuable and informative content, such as blog posts, e-books, videos, and infographics, that can attract and engage potential customers.

  • Social media marketing: This involves using social media platforms, such as Facebook, Twitter, LinkedIn, and Instagram, to reach and engage with potential customers and promote the company's products or services.

  • Search engine optimization (SEO): This involves optimizing the company's website and content to improve its ranking on search engine results pages (SERPs) and attract more organic traffic.

  • Paid advertising: This involves using paid advertising channels, such as Google AdWords or Facebook Ads, to reach potential customers and promote the company's products or services.

  • Influencer marketing: This involves partnering with influencers, such as bloggers or social media personalities, to promote the company's products or services to their followers.

  • Email marketing: This involves using email to communicate with potential and existing customers, and promote the company's products or services.

  • Events and conferences: This involves attending or hosting industry events and conferences to network with potential customers and promote the company's products or services.

It's important for a startup software company to have a well-defined marketing strategy and plan, and to regularly monitor and analyze the performance of their marketing campaigns to ensure that they are effective in reaching their target audience and achieving their marketing objectives.