Template of Marketing Plan

Some ideas as a starters

1. Find your target market and focus customer groups
2. Less is more - You don't need too many features and functionalitys, but focus on customer's primal needs and use cases
3. Be small, but agile and use personal point of view
4. Give something free - Get users inside your solution and part of development
5. Provide easy way for a test run of product?
6. Do marketing by training – By sharing your valuable information you can gain more interest among possible clients
7. Use blogs and share your story among client
8. Collect client contacts as emails, but remember to take care of GDPR. Ask permission for sending marketing info in future
9. Do videos and preliminary demo reviews to gain knowledge what is available already and what is the future of product (Release Plan)